case studies:

supplements for pets

Supplements for pets

What was the brief?

  • Simple: increase conversion.

What we did

  • Google Ad optimisation.
  • Customer Journey analysis.
  • Site redesign and build.
  • Natural search optimisation.

What they now get

  • More targeted traffic with cheaper cost per click.
  • Lower drop out and more customers adding products to basket.
  • A fresh new look and feel.
  • On page one of Google for 90% of their key phrases.

What does this add up to?

  • In short, more pet owners buying glucosamine for dogs and other supplements than there were previously.
  • Or more precisely, more customers converting with a lower cost per acquisition: the Google Ad cost per click has been halved and the conversion rate has been taken from 1% to over 4.5%, this coupled with approximately a 60% increase in traffic levels has resulted in more sales.